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Putting Service in Customer Service

East Texas farrier thrives by embracing marketing and good business practices


Pictured Above: Rosevine, Texas, farrier Ralph Hampton prioritizes customer service and marketing to help maintain a list of happy and educated hoof-care clients

At his core, Ralph Hampton is a farrier.

Not like Jack is in construction or Jill is an administrator. The Rosevine, Texas, shoer is a throwback to the days when a farrier fulfilled an important role in a small rural town.

“This is not something you do for a living,” he says. “This is something you do for life.”

And it’s something that his family has done for generations.

“We’ve had a working farrier on either side of my parents’ family for 215 years,” Hampton says.

Just to put it into historical perspective, a fella by the name of Thomas Jefferson was beginning the second year of his presidency and only a year away from completing the Louisiana Purchase. More recently, Hampton’s interest in the trade was influenced at an early age by his maternal grandfather and two uncles.

Farrier Takeaways

Determine how much money you want to make in a day and schedule your clients in a tight geographical area to emphasize efficiency and volume of horses.

Composing educational information from your perspective on horse owner Facebook groups is a great way to generate leads on new clients.

Identifying and fulfilling your clients' needs is the best way to retain your clientele.

“It was all that we talked about at the supper table,” he says. “It meant a lot of people’s livelihoods.”

The stories were plentiful…

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Cota

Jeff Cota

Jeff Cota has been a writer, photographer and editor with newspapers and magazines for 25 years. A native of Maine, he is the Managing Editor of American Farriers Journal.

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