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Marketing Your Practice Made Easy

Incorporate intangibles into your everyday work to boost clientele

Farrier Takeaways

Your quality of work is the best way of marketing your hoof-care practice.

A professional approach in attire, punctuality, horsemanship and client accessibility are all good practices to make current clients happy and
promote word of mouth referrals.

Targeting images that appeal to horse owners will attract attention for your practice.

Attracting clients can be difficult for any service-oriented business. Plying your trade in a relatively small niche market, such as equine hoof care, can make those challenges even greater — especially when you’re launching a new practice or starting over in a new area.

There are a number of ways that farriers can effectively market their services and attract new clients. Some methods demand more time and financial investment, while others don’t require much more than a little time, honesty and hard work.

Let Your Work Speak For Itself

In most cases, the business side of farriery is an area that is considered a necessary evil. Things would be so much easier if you could merely trim and shoe a horse, and get paid without worrying about such things as marketing. There are some elements of your work, though, that are marketing.

“I believe and teach that the best way to market your business is with the quality of work you do,” says Ted Shanks, a farrier in Kauai, Hawaii. “The apprentices and rising shoers I help always hear the same thing — if you want to make more money, learn. If you want more customers, learn…

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Jeff cota 2023

Jeff Cota

Maine native Jeff Cota joined Lessiter Media in January of 2014 and serves as the current editor of American Farriers Journal. Jeff enjoys photography, baseball, and the “opportunity to meet and learn from some great people in a fascinating trade.”

Contact: jcota@lessitermedia.com

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