When you have a good client, you look forward to getting to that barn. They respect your investment in developing skill and knowledge, appreciate your work with their horses and — although it isn’t about the money — they pay on time, without commentary on the price.
No one looks forward to making the stop at a bad client. They aren’t a good match for many reasons. Regardless of whether you walk away or they tell you to stop coming to the barn, you’ve wasted time and effort without developing a mutually beneficial relationship. In hindsight, it might have been best to avoid working for them altogether.
Coshocton, Ohio, and Wellington, Fla., shoer Dave Farley has a process for taking on the clients that helps him avoid those who won’t make the cut and groom those who he will take on.
This process evolved from lessons the past president of the American Association of Professional Farriers learned from his mentor, Ohio farrier Frank McGinnis. When a client contacts the practice, a team member will speak with the client and have a brief conversation regarding their needs.
“We’ve established a good business,” he says. “When someone calls, we let them know that we are very happy with our current clients, but we have a limited capability to take on a few horses.”
Use a documented process to evaluate owners before adding them to your practice
Send an email or letter to provide your list of requirements…