Set the Tone with Clients Before They Join Your Practice

Hall Of Fame farrier Dave Farley relies on an interview and correspondence to find the right clients for his multi-farrier practice

When you have a good client, you look forward to getting to that barn. They respect your investment in developing skill and knowledge, appreciate your work with their horses and — although it isn’t about the money — they pay on time, without commentary on the price.

No one looks forward to making the stop at a bad client. They aren’t a good match for many reasons. Regardless of whether you walk away or they tell you to stop coming to the barn, you’ve wasted time and effort without developing a mutually beneficial relationship. In hindsight, it might have been best to avoid working for them altogether.

Coshocton, Ohio, and Wellington, Fla., shoer Dave Farley has a process for taking on the clients that helps him avoid those who won’t make the cut and groom those who he will take on.

A Proven Process

This process evolved from lessons the past president of the American Association of Professional Farriers learned from his mentor, Ohio farrier Frank McGinnis. When a client contacts the practice, a team member will speak with the client and have a brief conversation regarding their needs.

“We’ve established a good business,” he says. “When someone calls, we let them know that we are very happy with our current clients, but we have a limited capability to take on a few horses.”

Farrier Takeaways

Use a documented process to evaluate owners before adding them to your practice

Send an email or letter to provide your list of requirements…

To view the content, please subscribe or login.
 Premium content is for our Digital-only and Premium subscribers. A Print-only subscription doesn't qualify. Please purchase/upgrade a subscription with the Digital product to get access to all American Farriers Journal content and archives online.

Jeremy mcgovern

Jeremy McGovern

Jeremy McGovern is the former Executive Editor/Publisher. A native of Indiana, he also is president of American Horse Publications.

Top Articles

Current Issue

View More

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings