Every Year, A New Truck

This shoeing body has sat on five truck frames since 1994



NO SWEAT. In Wisconsin where temperatures fluctuate and the climate constantly changes, Gene Cook says the combination aluminum and Kevlar-insulated Omnivan shoeing box eliminates sweating problems. Top-opening back and side panels make for a good work area during rainstorms.

Few farriers buy a new truck as often as Gene Cook. That’s because the Franksville, Wis., shoer likes to purchase a new pickup every year.

“By trading when my truck has only 20,000 to 30,000 miles on it, I only pay a few thousand dollars for a new truck,” he says. “I’ve also found that trading my truck every year is actually cheaper than leasing a truck.”

Besides doing a large amount of shoeing, Cook holds down a full-time job at a nearby Delphi Automatic Systems manufacturing plant. 

“I usually put about 20,000 miles on my truck each year and most of them are on muddy back country roads with lots of stops,” he says. “Once you get 20,000 miles on a truck, it seems like you need new tires and often start having mechanical problems.


1,000 POUNDS OF SHOES. A wide assortment of various shoe styles and sizes are carried in racks on one side. A refrigerator makes it easy to enjoy a cool drink or snack on a hot summer day.

“With my shoeing schedule, I don’t like leaving the truck for several days at a dealership for repairs. I don’t like costly downtime and this is a reason I trade pickup trucks every year.”



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Frank lessiter

Frank Lessiter

Frank Lessiter has spent more than 50 years in the agricultural and equine publishing business. The sixth generation member to live on the family’s Centennial farm in Michigan, he is the Editor/Publisher of American Farriers Journal.

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