There's an old saying, “You never get a second chance to make a first impression.” This saying is especially relevant to today’s farriers, as you need to make sure that your business card represents you and your shoeing business to its maximum potential.
Your business card should be more than just a way for horse owners to contact you. It needs to tell a little more about you; perhaps that you’re serious about your work, belong to a trade association, that you’re qualified and willing to take on corrective or therapeutic work, do equine dentistry, horse training, welding or iron work as well.
The back of the card can state your policies on billing, scheduling subsequent appointments, or feature an interesting or humorous quote that can reflect your beliefs or values.
Don’t let your business card be just a piece of paper with your name and phone number. A professional business card represents a major way in which you present yourself to customers and prospects.
The following are steps that you can take to help you effectively design, create and order business cards that represent your shoeing business and reflect the work that you do.
DUAL-PURPOSE LOGO. Many farriers select business cards that feature a logo that best represents their business, while being eye-catching enough to capture the attention of a potential customer.