Make More Money with Same Customers

Mixed pricing could make your life easier - and more profitable!

Dear Frank Lessiter,

I am the wife of an AFA Certified Farrier who is a ”good old country boy.” He lets customers eat him alive and is unaware if the customer doesn’t respect him.

If I point out the problem to him, he’s unable to tell the customer what he requires. I spend a lot of time developing easy ways that a guy can continue to be a ”good old country boy” and still get the respect he deserves.

I’ve developed a system that will help farriers attract and maintain a good client base, especially in their first 10 shoeing years. It will also help them avoid situations that cause hurt feelings when a customer is ignorant or lacks respect.

—Jeannie Hamilton

A Biased Invoice

I’ve been working on a system that will:

1 Reward regular customers.

2 Charge irregular customers more (like last year’s customers who suddenly show up in the spring).

3 Give you time to handle emergencies.

4 Help you get rid of customers that are irregular and want cheap prices.

5 Give you time to handle new customers and replace them.

6 Not require you to remember how much to charge a customer based on whether they’ve been a good customer.

7 Get something for time spent on the phone.

8 Penalize customers that miss or cancel appointments without seeming rude.

9 Show your customers what they would have to do to get charged less, and leave it up to them as to whether that’s something…

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