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Social networking and the social media sites that facilitate community-building and like-minded connections have grown in popularity in recent years.
While you must have the skills and hoof-care knowledge to be a quality farrier, social networking can help you promote those talents. Old methods, like word of mouth or fliers at the feed store are still effective ways of promotion, but correctly using social networking and social media are the new tools for your marketing arsenal.
Some surprising social media statistics can be found on JeffBullas.com, a popular marketing information blog:
Obviously, not all of that is equine-related content or users, but the Facebook equestrian community is thriving, YouTube has become host to horse videos of all kinds and the number of horse folks using Twitter is increasing daily. Social media sites have become a go-to resource for many horse owners and potential clients.
When the Internet became public, Chris Gregory of the Heartland Horseshoeing School in Lamar, Mo., says he…