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Already experienced in the equine foot-care market, Erin Baayen recently joined the American Farriers Journal and International Hoof-Care Summit advertising and marketing staff. As Senior Account Executive, she will be working closely on marketing issues in print, electronic, trade show and other media with farrier industry suppliers and readers across the country.
She has spent the previous 4 years as the CEO for business development with the Champagne Horseshoe Co. of Arcadia, Calif., which manufactures and distributes the highly innovative Blacksmith Buddy. Erin was involved with domestic and international marketing, sales and trade show (including the International Hoof-Care Summit) work with this product, which is the world’s first anatomically-correct farrier training device that creates an authentic trimming and shoeing experience without subjecting a live horse to the risk of injury.
Prior to this, Erin learned the farrier business while working for 4 years at Empire Farrier Supply in Temecula, Calif.. She also gained extensive sales and marketing experience while selling over 600 homes as a real estate agent.