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In January of 1986, my wife, Pam, and I interviewed Alice Musser for the position of trade show coordinator with our family publishing company. We had a turnover in this position only 6 weeks before the next late-winter show. We quickly learned that there were many loose ends that hadn’t been taken care of for this upcoming event that included 225 trade show booths and 1,800 attendees.
During our interview, Alice explained how she had made numerous trips with Girl Scout troops across the U.S. To control costs, she had successfully lined up free housing and many free meals for the scouts and leaders at military bases across the country.
After the interview, Pam and I agreed she was a natural to run this show. Our instincts were correct because in only 6 weeks time, she had this event to where it was the best organized show in the 20-year history of this conference.
Alice was efficient, paid attention to detail and could successfully handle every task, problem or situation tossed her way. We quickly recognized that she was already building long-lasting relationships, realized the importance of offering super customer service and capably handled every big or small concern.
After we sold a companion magazine and this trade show and downsized in 1989, Alice worked with a southeastern Wisconsin firm that built spaceframes.
When our family’s publishing company purchased American Farriers Journal in January of 1992, Pam and I felt Alice was the ideal person…