Teach Your Clients 1.jpg

Straight From The Horse Owner’s Mouse

Clients share their opinions on farriers in an AFJ electronic survey

For the first time since 2000, American Farriers Journal conducted a survey about how horse owners feel about farriers. While the responses were overwhelmingly positive, there are areas where some farriers could improve.

Way back in the paper era (2000) American Farriers Journal conducted its first ever survey on how horse owners viewed their farriers. Back then, we mailed a paper survey to horse owners that we asked them to fill out and return in an envelope.

We thought it was about time to ask a new group of horse owners the same questions, but times have changed. This time, we used email and Survey Monkey, but we asked horse owners to respond to the same questions.

While not scientific, the results from both surveys provide fascinating insights into the people you do business with and what they think about you. Comparing the results from 2000 to those from 2011 also allows the drawing of some general conclusions about how you’re doing now vs. then.

Here are some general conclusions based on comparisons of the results of both surveys.

  • Most horse owners think you are doing a terrific job.
  • Most horse owners consider you the best source of information on horse’s feet.
  • Horse owners place a high value on good communications with their farrier.
  • You’re showing improvement in some areas that are very important to horse owners.
  • You’re doing better in the area of punctuality — but not showing up on time and failing to let an owner know remains…
To view the full article, please subscribe or login.
 Premium content is for our Digital and Premium subscribers. Please purchase a subscription to get access to all American Farriers Journal content and archives.
Pat_tearney

Pat Tearney

Pat Tearney is a long-term newspaper and magazine veteran writer and editor. Before retiring, he served for a number of years on the American Farriers Journal staff and continues to share his writing talents with our readers.

Top Articles

Current Issue

Cover-Gatefold_AFJ_0518_pub.jpg

American Farriers Journal

American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings