Developing And Maintaining Your Hoof-Care Business Plan

Recognize your worth and know how to set your prices.

I believe that the difference between successful and unsuccessful people is that successful people work on a vision of their lives every day. Successful people create their lives actively, while unsuccessful people passively wait to see where their lives take them. 

In summary, successful people’s lives are intentional, while unsuccessful people live by accident.

Creating and following a business plan is a key to living that intentional life. A business plan is like a road map and is essential. It should tell you where you are, where you’ve been and where you are going. It will prevent you from living your business life by accident.

Whether you will go out on your own immediately after hoof-care school or following an apprenticeship, before you concern yourself with clients and other shoeing concerns, you have to develop a business plan. The goal should be to write one that is feasible and you will be comfortable with so that you will stick to it over time.

How To Write And Stick To A Business Plan

Your business plan doesn’t have to be complicated. There is no set-in-stone formula that is required for writing one. A good business plan should address three objectives:

  1. Where do you want your business to go? Your plan can be as simple as, “I want to build up to five full shoeings a day for 5 days per week.”
  2. How you think it will get there. One component could be, “I will return all phone calls within 24 hours.”…
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Bob Smith

Bob Smith is a Hall Of Fame farrier and owner of the Pacific Coast Horseshoeing School in Plymouth, Calif.

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