Finding Clients

You are beginning a career in which you rely on clients for income. Perhaps the realization has set in that you are likely launching this new occupation with no clients on your books? Despite this apprehension, there are ways you can grow your business and acquire customers in an ethical manner.

Clients won’t find you unless you take an active role in attracting them. Here are some tips from Bob Smith of the Pacific Coast Horseshoeing School and other farriers on finding clients.

1. Have Business Cards And Fliers Printed. You can have this done professionally or make them on a home computer and print at a local printer. 

“Your business card should be more than just a way to contact you,” advises Gina Keesling of Farrier Greeting Cards,. “It needs to tell a little more about you — perhaps that you’re serious about your work and belong to an association, you’re qualified and willing to take on corrective or therapeutic work or that you also do equine dentistry, horse training or ornamental welding. 

She also suggests that the back of the card state your policies on billing, schedule subsequent appointments or feature a quote that reflects your beliefs or values.

Concerning your fliers, make a memorable and unique title using a few carefully chosen powerful words. Potential clients will ask the question, “What’s in it for me?” Write your ad copy from the client’s perspective using the words “you” and “your.”

You don’t need to fill your flier with…

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Jeremy mcgovern

Jeremy McGovern

Jeremy McGovern has been a journalist for nearly 20 years. He has been a member of the American Farriers Journal staff for 7 years and serves as the Executive Editor/Publisher. A native of Indiana, he also is a member of the board of directors for the American Horse Publications organization of equine media.

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