10 Tips for a More Profitable Backyard Horse Business

A professional approach to your practice and clients will pay off

Providing hoof-care for backyard horses or pleasure horse owners in a smaller geographical area is the mainstay for many long-established farriers as well as those just beginning their business.

There are many rewards and challenges, as well as limitations involved with conducting business with backyard horse owners. Making a profit in this type of business will require you to employ unique strategies and tactics in order to make the money you want.

Here are 10 things to keep in mind to help you make a higher profit. 

1. Stay lean by economizing at every level of your business operations. Understand that many of your fellow farrier competitors and therapeutic farriers may be able to outspend you, but that if you maintain a level of fiscal responsibility, you will be able to make more money by keeping more of what you bring in. Be cautious with your spending. Separate wants and desires from needs.

2. Take advantage of technology to promote your talents and business. Invest in technology that will drive customers to your farrier service while giving them confidence in your abilities. Start a free information web page and advertise your business on Facebook and other social media sites. Utilize online shopping sites like Jeff Denson’s Farriers United to help you provide items for your customers without having to carry the inventory.

3. Improve your standards, code of conduct and skill level. This will make you more efficient as well as increase your value in the eyes of horse owners…

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Esco Buff

Esco Buff, CF, APF, is a farrier in Web­ster, N.Y., and holds a PhD in bus­iness administration. He is a member of the Interna­tional Horseshoeing Hall of Fame.

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