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10 Ways To Find Clients … 10 Ways To Keep Them

Finding Them

Clients won’t find you unless you take an active role in attracting them. There are ways you can grow your business and acquire customers in an ethical manner. Here are 10 that will help you establish your practice.

1. Have business cards and fliers printed. Your business card should be more than just a way to contact you. It needs to tell a little more about you, that you’re serious about your work.

On the back of the card, state your policies on billing, scheduling subsequent appointments or feature a quote that reflects your beliefs or values.

Concerning your fliers, offer a memorable and unique title using a few carefully chosen, powerful words. When viewing the flier, potential clients will ask the question, “What’s in it for me?” Write your ad copy from the clients’ perspective using the words “you” and “your.”

You don’t need to fill your flier with wall-to-wall text and graphics. Incorporate some blank space to make certain elements stand out and to make the flier easy to read.

Anytime you are writing something for clients, don’t forget to proofread the copy. A small mistake might be large enough to lose a client.

2. Visit stables and training facilities. Introduce yourself to everyone from the business owner to the grooms. Ask if you can leave cards and a flier. Don’t give the impression you are trying to take clients from farriers already working at these places.

3. Introduce yourself to local equine veterinarians and trainers

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Bob Smith

Bob Smith is a Hall Of Fame farrier and owner of the Pacific Coast Horseshoeing School in Plymouth, Calif.

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