American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
Assessing income vs. expenses is a valuable tool for determining how much to raise prices in the new year. Source: Jeff Cota
Good Financial Planning Can Safeguard Farriers’ Future
Planning for the unexpected and avoiding liability help keep your business healthy
Takeaways
- Analyzing costs and weighing them against profits can help farriers better understand their current financial situation. This can lead to better spending habits and help prioritize setting aside money for the future.
- Protecting yourself and your business from liability concerns through insurance is crucial. It’s also important to have an emergency fund ready for unexpected expenses.
- Avoid debt at all costs, as it’s a barrier to building equity. Part of being financially successful is being free to make purchasing, investment and savings decisions without the added weight of debt.
Day-to-day challenges can make it difficult to sit down and plan for the cost of life’s uncertainties. Though, unexpected expenses such as medical bills or truck repairs don’t have to be financially devastating if properly anticipated. Having business insurance, investing in stocks and retirement accounts, as well as making smart purchases, all pay dividends down the road. Setting yourself and your business up for financial success doesn’t just mean charging more year over year. It also means safeguarding against life’s contingencies and planning for its certainties — like retirement — so that you can feel secure knowing you have your own back.
“Our businesses should be about profit. Yes, we do it for the horse, but we have to feed our families,” says Pennsylvania farrier and certified master financial coach Joshua Sanders at the 2025 International Hoof-Care Summit.
“Yes, we do it for the horse, but we have to feed our families…”
Profitability isn’t solely determined by the amount of…
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Special Report For Equine Veterinarians
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
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2025 Farrier Beard of the Year Winner: Frank Bevacqua
With a 15-inch-long beard that’s been growing for 15 years, New Jersey farrier Frank Bevacqua has been selected as the American Farriers Journal “2025 Farrier Beard of the Year” winner.
Events
Anatomy, Trimming and Hoof Protection – Tennessee
Date: 11/08/25
Location: Bristol, TN
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Sunrise Farrier Supply
We are here to support you.
We stock a wide range of high-quality products from trusted brands to ensure durability, performance, and reliability in every job you undertake. Our extensive inventory of horseshoe products and farrier tools means you can find everything you need in one place, saving you time and effort. Your satisfaction is our top priority. We are committed to providing excellent customer service, prompt shipping, and hassle-free returns.
Equilox International
Equilox International Inc. specializes in equine horse hoof adhesives. Developed in 1988 after many trials and extensive research at leading universities and equine centers throughout the U.S., the Equilox Adhesive Hoof Repair System was originally used to treat competitive horses. Now, Equilox Adhesive is used by farriers, equine centers, and horse owners — as well as various zoo and wildlife centers — throughout the world.
NC Tool
NC Tool is a leading manufacturer of farrier tools and horseshoe supply company.