BROOKFIELD, Wis. — American Farriers Journal is excited to launch an all-new Supply Shop of the Year Award program. Nominations are being accepted through June 10, 2024.

All farrier supply shops in the U.S. are eligible and encouraged to participate. An independent panel of judges selects the top supply shops. The winner receives an achievement plaque, public recognition through a media campaign, and be the focus of a feature story in the November 2024 issue of American Farriers Journal.

The Supply Shop of the Year program introduces an innovative platform that celebrates excellence and fosters a culture of continuous improvement within the industry. By recognizing and honoring the best supply shops, this initiative acknowledges their dedication to the industry and encourages others to raise their standards.

“Launching the Farrier Supply Shop of the Year award program is an exciting step forward for our industry. It's about recognizing the unsung heroes whose dedication and commitment fuel the success of hoof-care professionals worldwide. This initiative celebrates excellence, fosters camaraderie, and shines a spotlight on those who go above and beyond to support farriers and their craft. I'm thrilled to embark on this journey of honoring the outstanding contributions of farrier supply shops, and I can't wait to see the positive impact it will have on our industry," said Jeff Cota, editor of American Farriers Journal.

Through this program, American Farriers Journal hopes to elevate the entire farrier community, fostering collaboration, knowledge sharing, and ultimately, the well-being of the horses they care for.

Manufacturers, supply shops, farriers, hoof-care professionals and industry educators are invited to submit nominations and can do so by filling out the form below.

For more information, contact editor Jeff Cota at or by calling (262) 777-2415. 

Nominate Your Favorite Farrier Supply Shop Now!