When posting to social media groups, keep in mind that the majority of people in the groups are there to help. It can be intimidating to raise your hand and ask a question, but the intent of many of these groups is information sharing to better care for client horses.

Boost Your Farrier Practice with Social Media

Poor conduct can be costly to your business and the farrier industry

Finksburg, Md., farrier Harry Serio resisted upgrading from a flip phone to a smartphone until 2016. While Serio doesn’t consider himself a tech-savvy person, he’s learned his way around the phone, although he says it has more functions than he knows (or cares to know) how to use. Purchased mainly for GPS capabilities, Serio soon discovered several Facebook groups for farriers and joined the conversation

“I requested to join several of them and got to be pretty active with a few,” he says. “As time went on, I noticed a lot of things going on in some of the groups that I didn’t care for. There was a lot of farrier bashing and some came across as wanting to be the smartest person in the room.”

While the information he learned from farriers posting around the world was eye-opening, the negativity and disrespect were frustrating. His response was the creation of a group he called Farriery 101 Professional Discussions in March 2020. It’s since grown to more than 8,000 members and sees frequent posts daily.

“The group doesn’t have a lot of rules,” he says, “but I’ve made it clear that the goals are to help one another through sharing rather than ripping into them in response to a question or post.”

Farrier Takeaways

  • Farriers at all career levels benefit from networking, sharing work and asking questions on social media groups.
  • Make the most of your post by offering thoughtful, thorough details either related to your question, or in response…
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Katie navarra

Katie Navarra

Katie Navarra is a freelance writer who draws from her experiences owning and showing horses, and inter­viewing the industry’s leading pro­fessionals.

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