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In October 2021, we conducted a survey of American Farriers Journal readers asking them how their businesses fared during COVID-19. The results overwhelmingly show that business has grown for farriers. The number of horses worked with has increased, and the majority of these respondents raised their prices. So income levels over this period should see growth as well
When business is good, more farriers can be more selective on whom they take on as clients by eliminating bad clients from their books and by being selective on which prospective clients to add. No matter if you add or subtract from your book, remain professional in handling it.
Perhaps it is never a bad time to cut loose a problematic client. As shown in this survey, most respondents used this period of growth to eliminate some clients from their practices. Although this can be a difficult conversation with these clients, many farriers told us that you must handle it professionally. Don’t simply stop showing up or return phone calls without a discussion with the client. Unless circumstances are impossible to overcome, give the client a chance to fix the problem.