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Farrier Businesses See Tremendous Growth During COVID-19

This period of growth allows many farriers to add or remove clients from their practices

Farrier Takeaways

  • When it comes time to fire a client, do it in person or over the phone.
  • Can the client remedy the situation before you fire them? If so, give them the opportunity.
  • Have a set list of questions when a prospective client contacts you so that you can determine if they fit your practice.

In October 2021, we conducted a survey of American Farriers Journal readers asking them how their businesses fared during COVID-19. The results overwhelmingly show that business has grown for farriers. The number of horses worked with has increased, and the majority of these respondents raised their prices. So income levels over this period should see growth as well

When business is good, more farriers can be more selective on whom they take on as clients by eliminating bad clients from their books and by being selective on which prospective clients to add. No matter if you add or subtract from your book, remain professional in handling it. 

Let Them Know

 Perhaps it is never a bad time to cut loose a problematic client. As shown in this survey, most respondents used this period of growth to eliminate some clients from their practices. Although this can be a difficult conversation with these clients, many farriers told us that you must handle it professionally. Don’t simply stop showing up or return phone calls without a discussion with the client. Unless circumstances are impossible to overcome, give the client a chance to fix the problem.

A farrier…

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Jeremy mcgovern

Jeremy McGovern

Jeremy McGovern has been a journalist for nearly 20 years. He has been a member of the American Farriers Journal staff for 7 years and serves as the Executive Editor/Publisher. A native of Indiana, he also is a member of the board of directors for the American Horse Publications organization of equine media.

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