American Farriers Journal
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers.
To build loyal customers, look for opportunities to educate your clients about footcare. This proves important when encountering clients who question the amount they pay for footcare. Rather than getting defensive, I like to provide insight. Most clients have little understanding of what it costs us to shoe their horses.
I never lost a debate with a client over pricing if I took the time to explain what contributes to my cost. I find that if you take the time to explain costs when you enter into the relationship with a client, then pricing won’t become an issue. Instead, we typically wait until there is a problem to have this conversation with clients.
With clients you already have on your books, don’t wait until a client asks about costs. For example, each year in a client newsletter, I share some information on my annual costs in shoeing their horses. This summary is on my clients as a whole, not on individual…