Farrier rasps back foot of black horse. Customers want to do business with people they can trust.

Promptness for Hoof-Care Appointment is a Sign of Integrity and Trustworthiness


Pictured Above: Customers want to do business with people they can trust. They conclude that farriers who consistently don’t show up when they say they will cannot be trusted

Farrier Takeaways

  • Horse owners’ top complaint about farriers is they are routinely late for hoof-care appointments.
  • Farriers who consistently don’t show up on time for hoof-care appointments are viewed by horse owners as untrustworthy.
  • Strive to get in a position where you are paid for what you can do, but also for what you know.

The horse owner’s number one complaint concerning farriers is that they are always late for an appointment, according to a 2020 American Farriers Journal survey of horse owners who changed farriers in the past 3 years.           

“They don’t come when they say they will, or they don’t show up at all. They make no effort to excuse themselves. That’s just the way they run their business, such as it is.”     

Successful people in other businesses can’t understand how promptness can be so ignored by persons running a small business. It reveals a complete lack of self-discipline. It is an open demonstration that the farrier has no regard for his or her customer’s time.

Customers don’t appreciate a lack of respect for their time. Many have taken off work to be present when the farrier works. Horses are their valued chosen release from the stresses of life. An undisciplined farrier adds to their stress. Affluent people who own horses value their time.

What are You Revealing?     

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Doug butler 0917

Doug Butler

Doug Butler and his sons Jake and Pete run Butler Professional Farrier School, LLC near Chadron, Neb. They have trained successful farriers from all over the world. Their weekly “Farrier Focus Podcast” features interviews with successful horsemen and farriers. They have authored many of the standard texts used for modern farrier training. Doug was one of 51 teachers interviewed by Bill Smoot for his 2010 book “Conversations with Great Teachers” published by Indiana University Press.

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