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The horse owner’s number one complaint concerning farriers is that they are always late for an appointment, according to a 2020 American Farriers Journal survey of horse owners who changed farriers in the past 3 years.
“They don’t come when they say they will, or they don’t show up at all. They make no effort to excuse themselves. That’s just the way they run their business, such as it is.”
Successful people in other businesses can’t understand how promptness can be so ignored by persons running a small business. It reveals a complete lack of self-discipline. It is an open demonstration that the farrier has no regard for his or her customer’s time.
Customers don’t appreciate a lack of respect for their time. Many have taken off work to be present when the farrier works. Horses are their valued chosen release from the stresses of life. An undisciplined farrier adds to their stress. Affluent people who own horses value their time.