Close up of hot fitting for a horseshoe.

4 Steps to Grow Your Farrier Business

Florida farrier’s practice improves by changing prices, payment methods and shoeing cycles

Pictured Above: A 4-week shoeing cycle will add one or two farrier visits during the course of the year; however, it also will reduce soft tissue injuries and improve performance, Wes Meyer says. “I tell the client that it might cost them an extra $600 a year in shoeing, but it prevents veterinary bills and downtime. A veterinarian is going to cost more than $600 in an afternoon.”

Six years ago, Wes Meyer was trimming and shoeing a lot of horses and making good money. Yet, the Fort Lauderdale, Fla., farrier’s practice wasn’t doing as well as it should be. Meyer was chasing outstanding payments, his inventory was too high and his horses were losing shoes. He recognized the need for an improved way of doing business.

Meyer’s fortunes changed when he met Coshocton, Ohio, and Wellington, Fla., farrier Dave Farley and his wife Karen.

“That one dinner that I had with Dave and his wife in Wellington made the difference,” Meyer says. “He was a key factor in stepping up my game. His willingness to share his experiences made me feel comfortable enough to ask him anything, almost as if he were a family member.”

Farrier Takeaways

  • A business owner cannot accurately determine whether a profit is being made unless it’s determined how much it costs to operate it. Farriers can calculate how much to charge for each horse…
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Jeff Cota

Jeff Cota has been a writer, photographer and editor with newspapers and magazines for 30 years. A native of Maine, he is the Lead Content Editor of American Farriers Journal.

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