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Successfully Talking to Clients about Equine Health

Share your observations to help your customers and your practice


Pictured Above:Drawing a correlation between sweet feed and candy in metabolic cases can better help your clients understand the seriousness of the situation. Photo: Danvers Child

Farrier Takeaways

  • Become a good resource for your clients by welcoming questions.
  • Document your observations and point them out to your clients.
    These observations could be an indicator of a problem before it
    becomes serious.
  • Avoid crossing boundaries that should be handled by other equine
    professionals. Use these opportunities to make referrals that will boost your standing with clients and your fellow professionals.

The most important job that a farrier has is providing sound hoof care for horses. Yet, an integral part of providing that service is communicating with your clients about the health and well being of their horses.

Ideally, hoof-care clients are attentive to their horses. They groom their horses, regularly pick out their feet and rely upon the equine professionals to learn more about how to keep their animals healthy and sound. Alas, that’s not always the case.

“Unfortunately, a lot of our clients believe they are more of an expert in hoof care and nutrition issues than we are,” Danvers Child told attendees at a How-To Hoof-Care Product Knowledge Clinic, sponsored by SmartPak, during the 2019 International Hoof-Care Summit in Cincinnati, Ohio. “If you’re dealing with this, it often makes your job much more difficult.”

During this session, the Lafayette, Ind., farrier discussed strategies to help communicate more effectively with your hoof-care clients.

Be a Resource

Many horse owners…

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Cota

Jeff Cota

Jeff Cota has been a writer, photographer and editor with newspapers and magazines for 25 years. A native of Maine, he is the Managing Editor of American Farriers Journal.

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