Enhance Your Business’ Value By Adding Services

Capitalize on opportunities that benefit both your clients and bottom line

Pictured Above: Paying attention to the quality and consistency of their clients’ horses’ manure, coupled with a regular trimming and shoeing schedule, led the Mast brothers to offer a de-worming service. They collect samples for a local veterinarian to conduct fecal egg counts. Their efforts have paid off, with more than 60% of their clients signing on.

As a farrier, providing equine hoof-care services to your clients is a valuable commodity. Yet, there are a number of ways to increase your value and ensure long-lasting business relationships with clients.

According to the American Farriers Journal 2019 Farrier Business Practices Survey that will be officially released in a special report with the December 2018 issue, the typical full-time farrier has an average of 20 years of experience. After more than a quarter century of experience, the typical farrier is going to accumulate a fair amount of knowledge about horses that clients can lean on. Why not tap into it and share it with your clients? It not only can add value to your practice, but it can supplement your bottom line as well.

Identify Influencing Factors

How do you determine which knowledge or service will be helpful to your clients? Each practice and client is different. You might have a greater interest or stronger aptitude in a specific area. Or there might be a particular problem in your area where you can use your specialization to set yourself apart.

Farrier Takeaways

  • Performing an analysis of the strengths, weaknesses, opportunities and threats…
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Jeff cota 2023

Jeff Cota

Jeff Cota has been a writer, photographer and editor with newspapers and magazines for 30 years. A native of Maine, he is the editor of American Farriers Journal.

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