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Give Your Practice A Technological Advantage


Pictured Above: Introducing technology into your hoof-care business will help you efficiently keep track of appointments, provide reminders, invoice clients and more.

Farriery is a centuries old profession that hasn’t changed much at its core. However, in this day and age, technology can help take your hoof-care business to the next level.

Technology is underutilized in farriery, though. While 67% of farriers carry a smartphone, only 51% use computers in their footcare business, according to the most recent American Farriers Journal Farrier Business Practices Survey. Approximately 31% use them for accounting. Another 18% schedule their clients’ next appointments on them, while 20% use them for invoicing. Just 39% of farriers use tablets and predominately utilize them for photographic (74%) and video (54%) purposes.

Whether you’re looking for a low-cost advertising outlet or a way to streamline your bookkeeping, one or more of the solutions highlighted here can help.

Farrier Takeaways

  • Focus on areas that are “pain points” for your business and choose a solution that alleviates those first.
  • Technology is here to make things a lot easier. If you’re hesitant, try one or two solutions at a time and don’t jump into the deep end.
  • Test a bookkeeping solution with a handful of clients and add clients to the database over a 6- to 8-week visitation period.

There’s An App For That

Equine United

What it is: A mobile directory that connects horse owners and equine professionals.

Brody White, a Seguin, Texas-based certified journeyman farrier, thought that if he served…

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Katie_navarra

Katie Navarra

Katie Navarra is a freelance writer who draws from her experiences owning and showing horses, and inter­viewing the industry’s leading pro­fessionals.

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