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Identify Problem Clients And Discharge Them


Pictured Above:It’s important that clients listen and follow through with instructions that their farrier provides. Explain to the client that additional fees will be charged for work resulting from instructions that aren’t followed.

As your shoeing career pro­gresses, you are going to have clients who raise your blood pressure as soon as you see their name on your schedule. After working hard to build a solid business, getting rid of clients seems to fly in the face of your desire to increase your client base and income. But firing clients just might be what your business and your mental health need.

“Entrepreneurs have this horrifying sense of scarcity, that the customers they have are the only ones in the world,” says G. Richard Shell, professor of legal studies and management at the University of Pennsylvania’s Wharton School. “That is not true. But [firing clients] takes courage.”

Of course, you don’t want to fire a client who you cannot afford to lose. Just because you don’t like them or they are sometimes a problem doesn’t mean that these clients need to be fired. Normal problems are just part of being in business.

Farrier Takeaways

  • Dismiss clients with cause to protect perception of your professionalism, as well as that of the industry.
  • Some client characteristics call for immediate dismissal, while others might call for further management of the relationship.
  • Despite the circumstances, never let emotions rule your behavior and leave with the best possible impression.

Discharging Clients For Cause

Before deciding…

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Bob Smith

Bob Smith is a Hall Of Fame farrier and owner of the Pacific Coast Horseshoeing School in Plymouth, Calif.

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