It is difficult to change your clients behaviors after you've worked with them for a long period. It is best to coach them on your expectations before you work with them. In this session, Coshocton, Ohio, Dave Farley will share ideas on how to explain how to match yourself with the clients you want to work with and continue to communicate with them as you continue to educate them on better footcare. He also will explain how to institute change with existing clients.
ISU Insurance Solutions Group, Woodinville, Wash.
As a former farrier, David Barron understands the need to prepare for life after horseshoeing. Now providing insurance and financial solutions, he can use his insight to give advice on how to plan for your the time your career ends, whether it is due to an accident or planned retirement. Prepare you’re your future and protect your established income.
Olsen Equine, Brock, Texas
To grow your business over the years, you need to find new clients, and replace those who no longer fit your practice. Weatherford, Texas, farrier Lee Olsen will share his strategies for building a practice and growing an existing practice. This session is helpful to improve your practice regardless where you are in your career.
Denson’s Farrier Service, Sagamore Beach, Mass.
Therapeutic cases can be challenging for farriers, and not just from trying to manage the issues presented by the horse. In this session, Sagamore, Beach Mass., farrier Nick Denson will talk about the business side of running a farrier business that includes therapeutic accounts. Make sure the time and resource investment in this work benefits your practice long-term.
University of California, Davis, Calif.
Davis, Calif., farrier Shane Westman has seen firsthand how debt can cripple a farrier practice and personal life. Earlier in his career, he was in debt in his business and private finances. In this session, he'll discuss practical business advice to avoid and eliminate debt. He will also explain the benefit of good debt vs. bad debt.
From her work in accounting, Misty Pleiness has key insight in what helps and hinders small businesses. And as a competitive rider, she has spoken with her farriers about the business challenges they face. She'll help bridge the two worlds and deliver key insight on helping build a stronger farrier practice.
Palo Alto, Cali.
You can't effectively run a profitable business without knowing what it costs to trim or shoe each horse. In this session, Palo Alto, Calif., farrier Margie Lee-Gustafson will explain how to break down costs to understand where to price your work at. She'll show how minor price increases can help you run a more profitable business. Making small changes today can result in a different financial outcome within a year.
The best way to learn how woavoid mistakes is by listening to those who have made it. These three seasoned farriers will share key problems that farriers encounter and provide advice on how to correct them. The advice will cover all of the aspects of farrier practice and help any stage of a career.
Daisy Haven Farm
Pacific Coast Horseshoeing School
Richard's Holistic Equine Services
North Canton, Cali.