ACADEMY SPEAKERS

 

WATCH NICK DENSON PROMO   |    WATCH LEE OLSON PROMO   |    WATCH DAVE FARLEY PROMO   |   WATCH MISTY PLEINESS VIDEO   |   WATCH SHANE WESTMAN VIDEO

 
Dave-Farley

DAVE FARLEY

Coshocton, Ohio

Select the Clients You Want and Train Them to be Clients You Want to Keep

It is difficult to change your clients' behaviors after you've worked with them for a long period. It is best to coach them on your expectations before you work with them. In this session, Coshocton, Ohio, Dave Farley will share ideas on how to explain how to match yourself with the clients you want to work with and continue to communicate with them as you continue to educate them on better footcare. He also will explain how to institute change with existing clients.

 
 
David-Barron

DAVID BARRON

ISU Insurance Solutions Group, Woodinville, Wash.

Planning for Business Success and Life After Farriery

As a former farrier, David Barron understands the need to prepare for life after horseshoeing. Now providing insurance and financial solutions, he can use his insight to give advice on how to plan for the time your career ends, whether it is due to an accident or planned retirement. Prepare your future and protect your established income.

 
Lee-Olsen

LEE OLSEN

Olsen Equine, Brock, Texas

Grading Your Clients: A Proven Way to Elevate Your Profitability

To grow your business over the years, you need to find new clients, and replace those who no longer fit your practice. Weatherford, Texas, farrier Lee Olsen will share his strategies for building a practice and growing an existing practice. This session is helpful to improve your practice regardless where you are in your career.

 
Nick-Denson

NICK DENSON

Denson’s Farrier Service, Sagamore Beach, Mass.

Therapeutic Shoeing: Making It Worth Your Investment

Therapeutic cases can be challenging for farriers, and not just from trying to manage the issues presented by the horse. In this session, Sagamore, Beach Mass., farrier Nick Denson will talk about the business side of running a farrier business that includes therapeutic accounts. Make sure the time and resource investment in this work benefits your practice long-term.

 
 
Shane-Westman

SHANE WESTMAN

University of California, Davis, Calif.

Smart Money: The Good, The Bad and the Ugly of Business and Personal Debt

Davis, Calif., farrier Shane Westman has seen firsthand how debt can cripple a farrier practice and personal life. Earlier in his career, he was in debt in his business and private finances. In this session, he'll discuss practical business advice to avoid and eliminate debt. He will also explain the benefit of good debt vs. bad debt.

 
MISTY PLEINESS

MISTY PLEINESS

Metamora, Mich.

The Best Business Lessons from Outside the Farrier World

From her work in accounting, Misty Pleiness has key insight in what helps and hinders small businesses. And as a competitive rider, she has spoken with her farriers about the business challenges they face. She'll help bridge the two worlds and deliver key insight on helping build a stronger farrier practice.

 
PAT BROADUS

PAT BROADUS

Farrier, Shelbyville, Ky.

Evaluating What It Costs You to Trim or Shoe a Horse

You can't effectively run a profitable business without knowing what it costs to trim or shoe each horse. In this session, Shelbyville, Ky., farrier Pat Broadus will explain how to break down costs to understand where to price your work at. He'll show how minor price increases can help you run a more profitable business. Making small changes today can result in a different financial outcome within a year.

 
Panel: Avoid These 9 Mistakes that Hold Farrier Businesses Back

The best way to learn how to avoid mistakes is by listening to those who have made it. These three seasoned farriers will share key problems that farriers encounter and provide advice on how to correct them. The advice will cover all of the aspects of farrier practice and help any stage of a career.

MISTY PLEINESS

DAISY BICKING

Daisy Haven Farm
Parkesburg, Pa.

MISTY PLEINESS

BOB SMITH

Pacific Coast Horseshoeing School
Plymouth, Calif.

RICH ARMENTOUT

RICH ARMENTROUT

Richard's Holistic Equine Services
North Canton, Ohio

 

A discussion with 2019 Farrier Business Success Academy Presenter Nick Denson

Executive Editor Jeremy McGovern met up with Farrier Business Success Academy presenter Nick Denson of Denson’s Farrier Service in Sagamore Beach, Mass. Nick discusses his upcoming presentation, “Therapeutic Shoeing: Making It Worth Your Investment.”

 

A discussion with 2019 Farrier Business Success Academy Presenter Lee Olsen

Executive Editor Jeremy McGovern met up with Farrier Business Success Academy presenter Lee Olsen of Olsen Equine, located in Brock, Teas. Lee discusses his upcoming presentation, “Grading Your Clients: A Proven Way to Elevate Your Profitability.”

 

A discussion with 2019 Farrier Business Success Academy Presenter Dave Farley

Executive Editor Jeremy McGovern met up with Farrier Business Success Academy presenter Dave Farley of Coshocton, Ohio. Dave discusses his upcoming presentation, “Select the Clients You Want and Train Them to be Clients You Want to Keep.”

 

A discussion with 2019 Farrier Business Success Academy Presenter Misty Pleiness

Executive Editor Jeremy McGovern met up with Farrier Business Success Academy presenter Misty Pleiness of Metamora, Mich. Misty discusses her upcoming presentation, “The Best Business Lessons from Outside the Farrier World.”

 

A discussion with 2019 Farrier Business Success Academy Presenter Shane Westman

Executive Editor Jeremy McGovern met up with Farrier Business Success Academy presenter Shane Westman located in University of California Davis, Calif. Shane discusses his upcoming presentation, “Smart Money: The Good, The Bad and the Ugly of Business and Personal Debt.”

 
 
 

AN EDUCATIONAL EVENT MADE POSSIBLE WITH THE SUPPORT OF:

 

QUESTIONS ABOUT THE FARRIER BUSINESS SUCCESS ACADEMY?

For general conference inquiries contact American Farriers Journal
by phone at (866) 839-8455 or (262) 432-0388;
by fax at (262) 786-5564 during business hours: Monday - Friday 8:30am - 4:30pm CST.

For customer service inquiries outside of business hours, email us at fbsa-help@americanfarriers.com

To learn about sponsorship opportunities contact Michael Ellis
at (262) 777-2432 or 
mellis@lessitermedia.com


 

 
A EVENT